Perancangan Branding Sentra Kuliner PKL Wiyung Surabaya

  • Christyan Budi Susilo

Abstract

Sentra PKL Wiyung is a place where the culinary street vendors around Wiyung gathered together, where visitors can enjoy variety of available menu. In the absence of adequate design brand, not all people know about the existence of Sentra PKL Wiyung. The objective of redesigning Sentra PKL Wiyungs brand is to attract customers to the Sentra PKL Wiyung and be known in terms of design and comfort. The visual appearance is the important part for a brand. In terms of visuals, this rebranding design using manual techniques for sketching and using digital techniques for coloring. For the future, by doing this rebranding Sentra PKL Wiyung can have a good branding and promoting in more efficient way so that Sentra PKL Wiyung can be known by the people who live in Surabaya, especially by the people who live in Wiyung.

References

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Published
2015-05-25
How to Cite
SUSILO, Christyan Budi. Perancangan Branding Sentra Kuliner PKL Wiyung Surabaya. Artika, [S.l.], v. 1, n. 1, p. 3-9, may 2015. ISSN 2549-7251. Available at: <http://ejournal.ikado.ac.id/index.php/artika/article/view/23>. Date accessed: 20 nov. 2017.
Section
Articles

Keywords

Redesign; Brand