Pola Dasar Penggunaan Brand Dari masa ke Masa

  • Angga Hendrawan

Abstract

The problem in this study is the number of practitioners who consider branding as a job in the visual field. The purpose of this study was to identify the structure and function of the brand from time to time, so it can look a basic pattern that always exists in every development. This study uses literature by studying scientific sources. Developments brandditemukan usage patterns starting in 2250SM to the current pattern of development in the conventional use of a brand starts to become a strategic device, which is able to influence the development activities bisnis.Seiring with the times, the brand experienced a transformation function that directs a business to remain competitive to cope with change times.

References

1. Wibowo, Tri. 2002. Teori warna untuk desainer. T desain!Hidup berkualitas tak sekedar kuantitas, (online), (www.triwibowo.com/teori-warna-untuk-desainer-2, diakses 10 Juli 2013).

2. Davis, Melissa dan Baldwin, Jonathan. 2005. More Than a Name: An Introduction to Branding. Lausanne: An AVA Book.

3. Kenoyer, Jonathan Mark. 1994, éThe Harappan State, Was it or Wasn't it?? in From Sumer to Meluhha: Contributions to the Archaeology of South and West Asia in Memory of George F. Dales, Jr., Jonathan Mark Kenoyer, ed. Madison. WI: Prehistory Press, 71-80.

4. Reid, Susan dan Moore, Karl.2008. The Birth of Brand: 4000 Years of Branding History. Muenchen: McGill Universty.

5. Republik Indonesia. 2001. Undang-Undang No.15 Tahun 2001 tentang Merek. Lembaran Negara RI Tahun 2001 No.4131. Sekretariat Negara. Jakarta

6. Ries, Al. 2004. The Origin of Brands: Discover The Natural Laws of Product Innovation and Business Survival. New York: Harper Collins Publisher.

7. Rustan, Surianto. 2009. Mendesain Logo. Jakarta: PT Gramedia Pustaka Utama.

8. Tjiptono, Fandy. 2005. BRAND Management & Strategy.Yogyakarta: Andi.
Published
2015-05-25
How to Cite
HENDRAWAN, Angga. Pola Dasar Penggunaan Brand Dari masa ke Masa. Artika, [S.l.], v. 1, n. 1, p. 22-28, may 2015. ISSN 2549-7251. Available at: <http://ejournal.ikado.ac.id/index.php/artika/article/view/25>. Date accessed: 20 nov. 2017.
Section
Articles

Keywords

Brand, Branding, Merek